Service-Product Bundle

The Service-Product Bundle consists of three elements:

1. The tangible service (explicit service).
2. The psychological benefits of the service (implicit service).
3. The physical goods (facilitating goods).

AT&T's tangible service would be their in-store customer service. You can walk into any mall and find an AT&T wireless store. There, they will assist you in finding a new cell phone or servicing the one that you already own.

The psychological benefits of the service are directly related to the customer service or sales representatives and how they approach you. Marketing is also a huge part of the psychological benefits. AT&T's representatives and advertising contribute to a sense of professionalism and security for the customer. Any feelings you may have towards AT&T is because of their implicit service.

AT&T Wireless' physical or facilitating goods are the cell phones they offer and any other accessories. The store that these products are sold in is also a physical good. This part of the Service-Product Bundle is why the company exists.